Dan Cook - News

May 2023

Posted on May 08, 2023

Did you know that major customer review sites get hundreds of millions of views each month?

It’s hardly surprising when you think about it.

After all, when most people are looking to buy something, or hire someone, they tend to trust a recommendation more than an advertisement. That’s true whether you’re shopping for a car, restaurant, dentist, or… r...

April 2023

Posted on Apr 11, 2023

We all know people who have attended a webinar or meeting and wanted to raise their hand to ask a question — but didn’t. Why didn’t they? It was probably because they worried their question would sound silly, or they were embarrassed.

But as many teachers have told their students over the years, “There is no such thing as a dumb question.”

How true.

I...

March 2023

Posted on Mar 13, 2023

You probably know, intuitively, that there’s a crucial difference between information and advice.

Gathering information is like finding puzzle pieces — not much good until you know how to put those pieces together.

Getting advice is like finding someone who’s built that puzzle dozens of times before and having them explain where to put each piece.

How...

February 2023

Posted on Feb 13, 2023

Imagine you’re chatting with your neighbours, and they ask, “Hey, do you happen to know a good dentist?”

How would you respond?

Well, you wouldn’t recommend just anyone, would you? Instead, you’d probably only recommend a dentist worthy of that recommendation… someone who is good at what they do and consistently provides great service.

In other words...

January 2023

Posted on Dec 30, 2022

If you needed advice regarding your investments, taxes, or even a plumbing issue, what would you do?

Your first instinct might be to do a Google search. That’s quick and easy. But, the problem is, Google doesn’t know you or your situation.

A much better idea would be to reach out to a trusted advisor, accountant, or plumber. You’d be connecting with...

December 2022

Posted on Dec 05, 2022

December is definitely the most popular month for making plans!

If you’re like most homeowners, you’re looking ahead to the new year with hopes and dreams — and perhaps even a few specific goals.

There are likely things you’d like to get done. You may have milestones you hope to reach and accomplishments you aim to attain.

Whatever your plans, I’ll be...

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